I hold a degree in Psychology from the University of Salzburg, with training as a psychotherapist and in systemic coaching, and over 25 years of experience at the intersection of psychology, communication, and decision-making.
International work
In March 2025 I represented gender equality and women’s economic empowerment as an NGO delegate at the UN Commission on the Status of Women (CSW69) in New York.
I write regularly on financial psychology, behavioral finance, and the psychology of investing for Focus Money, Focus Online, cash online, and Psychology Today.
As a partner at Eyodwa and an investor myself I support companies in strategically raising capital, bringing together the psychology of fundraising with targeted investor outreach in DACH, the US, and the Middle East.
Today I apply this core question to what fascinates and unsettles most people equally: money, capital, and the decisions we make around them.
Mag. Martina Lackner
Psychologist | Investor | Author | Investor Relations & Communications | Fundraising
